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With new app Hyperlapse, Instagram’s latest “filter” is time-lapse video

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Instagram now has a second standalone app to accompany ephemeral messaging product Bolt. Tuesday it released Hyperlapse, an iOS app for taking time-lapse videos.

The company developed technology using a smartphone’s gyroscope to accomplish what was previously only possible using professional video editing software: Image stabilization. That means users are able to take a shaky, long video shot of something and Hyperlapse automatically corrects it so the video looks like it was shot on a tripod or tracking equipment. It remains to be seen whether people will have the patience to hold an iPhone for long enough to make an interesting time-lapse video, but there will be plenty of testing today.

In the blog post announcing the news, the company threw out some examples of what people could shoot. “From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks.” Check out the promo video below for a sense of how it works:
[vimeo 104409950 w=500 h=281]

Hyperlapse is completely separate from the Instagram app, following the current trend of app unbundling. Apparently the company was worried that adding these features to the Instagram app itself would weigh down the experience for users, or make Hyperlapse go unnoticed.

Mike Krieger, Instagram’s co-founder, told Wired, “We didn’t want to create a special use that would just be hidden.” Hyperlapse users can still share the videos they shoot to Instagram and Facebook immediately afterwards.

Unlike with Bolt, which was a weird fit for Instagram since it was essentially a picture messaging ripoff of Facebook’s Slingshot, Hyperlapse makes far more sense for the company. It’s using technology to make visual editing on the go easy. As Krieger told Wired, “This is an app that let’s you be in the moment in a different way…We did that by taking a pretty complicated image processing idea, and reducing it to a single slider. That’s super Instagram-y.”