Why it would make sense for Apple to debut a larger iPad in 2015


Apple’s iPhone might not be the only iOS device to get a bigger screen: a trio of Bloomberg reporters are suggesting that Apple will debut a 12.9-inch iPad in early 2015. This isn’t the first time we’ve heard this rumor, so it’s possible it’s just that: A rumor. Still, there’s merit to the idea of a larger iPad, although a 12.9-inch model could have wider appear than a 24-inch version.

ipad air wide

For one thing, the rate of iPad sales has slowed a bit over the past quarter or two. It’s possible that most people who want a 7.9- or 9.7-inch iPad already have one and aren’t willing to drop several hundred dollars more on a slightly refreshed model. But a 12.9-inch iPad is a completely different device, and that could spur sales.

Such a product could also help more people transition from a traditional computing device to a tablet, particularly if iOS 8 brings support for running multiple apps on screen at the same time. The benefit of this multitasking is more evident on a larger-screened device: It could work on the iPad mini but would work better on a tablet with a bigger display.

Again, like so many other Apple reports, this is conjecture for now. But I wouldn’t be surprised at all if Apple introduces a larger iPad within the next six months. It would surely give the company’s tablet sales a boost while also giving people one less reason to buy a traditional computer. Of course, Apple is willing to sell those too, but iOS devices now make up far more of the company’s revenues and profits.


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