The agency that built Canada’s Netflix competitor also redesigned Netflix, for fun

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Remember that Netflix iPad redesign that Canadian designer Joel Grenier mocked up last year? Looks like it got some attention — from folks that want to take on Netflix. Grenier’s team at the Ottawa-based design agency You.i Labs was put in charge of designing and developing the interface for Shomi, a new Canadian Netflix competitor that was launched as a joint venture of Canada’s cable providers Shaw and Rogers Tuesday.

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Shomi, which tries to compete with Netflix by offering past seasons of popular TV shows for $9 a month, is based on the company’s You.i engine, which promises to simplify the publishing of services on different smart TV apps. Shomi itself will initially be available on cable boxes, mobile devices and the Xbox 360. (Speaking of UI design, make sure to also check out the program for our Roadmap design conference, coming up in San Francisco in November.)

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