A Berlin-based charity called dotHIV has launched the .hiv global top-level domain (gTLD) as a way of raising funds for HIV and AIDS organizations.
The idea is that businesses and non-profits can buy a .hiv address from registrars like GoDaddy, and each time someone visits it dotHIV will make a microdonation of 0.1c – the outfit is suggesting that brands might like to have a .hiv address that forwards to their standard .com address. The .hiv addresses cost from $17 a month and the first receiving charities are in the U.S., South Africa, Turkey and Rwanda.
“This is not simply the right thing to do, it is a good investment as the money flows to projects that provide access to HIV medicaments. .hiv addresses save lives,” dotHIV CEO Carolin Silbernagl said in a Tuesday statement.
According to dotHIV, in future HIV and AIDS organizations will be able to apply for funds through the scheme, with the “internet community” getting to vote on their favored projects. NGOs and non-profits working in the field will get their own .hiv address for free.