SnagFilms adds Chromecast support to its site, many others could follow soon

Google already has a hit in Chromecast. So why does it need another TV platform?

Add the movie streaming site SnagFilms to the growing list of media services that support Google’s Chromecast streaming stick: SnagFilms, which offers its users a catalog of more than 5,000 free and ad-support movies, now lets its users cast videos straight from its website to any Chromecast-equipped TV. Many other video sites, and even major media companies, could soon follow in SnagFilms’ footsteps, and add Chromecast suppport to their sites as well.

That’s because the implementation used by SnagFilms is based on JW Player, a popular HTML5 video player that added Chromecast support in July. JW Player is used by the UFC, Kickstarter, the Washington Post and Popsugar, among others. Altogether, JW Player helps provide more than 7 billion streams to more than 750 million unique viewers every month.

SnagFilms is joined by a handful of other sites in enabling Chromecast support, including Rifftrax, Baeble Music and GamerSyde. Soon, the support for Google’s streaming stick could pop up on many more sites, and also come with new features. JW Player founder and Chief Digital Architect Jeroen “JW” Wijering told me in April that the startup is considering to add advanced mutliscreen features to its web player:

“We’re also working on video chaptering, social sharing and angle selection on your device during playback. We’re also thinking about managing sports statistics, queueing subsequent videos and instrumenting e-learning quizzes on companion devices while the main content plays on Chromecast.”

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