In which we ask Aaron Levie how Box can compete with giants and what’s up with the IPO

The Structure Show 2014

Most observers would say Box is in a tough spot.  Microsoft, Google and now Amazon have barged onto its turf of business-focused file sync, share and management. That’s got to be worrisome even if some of those services aren’t as slick as Box’s.

This week’s guest, Box co-founder and CEO Aaron Levie, acknowledges the concern, but maintains that Box’s ability to work across operating systems, devices and applications, makes it more able to meet user requirements — what a concept — than the big platform guys that have other agendas — like locking users into using more of their stuff. The API economy makes it possible for  more focused and innovative companies to build products that integrate with other applications users want. We also ask what’s up with the Box IPO. (Hey, it’s our job.)

Box CEO Aaron Levie

Box CEO Aaron Levie

 

Levie also cues up BoxWorks 2014 coming up in a few weeks in a segment that starts at around minute 14. But if you want to hear about former Microsoft CEO (and director) Steve Ballmer’s new gig as Clippers owner or why Google bought image recognition specialist Jetpac or  VMware’s product naming travails, listen to the whole shebang.

 

 

 

SHOW NOTES

Hosts: Barb Darrow and Derrick Harris

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