Snapchat reportedly eyes monetization, in talks with marketers and brands

Snapchat CEO Evan Spiegel has reportedly been meeting with big companies to pitch the ephemeral messaging app as a content channel and advertising option, according to the Wall Street Journal. Ads would appear as part of “Snapchat Discovery,” a new product that would include articles and video from media companies. Users would hold down their screens to see such content, prefaced by an ad. It could be a lucrative audience — the WSJ also reported that now more than 500 million snaps are reportedly sent a day and half the users are teenagers between the ages of 13 and 17.

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