Last time we checked in on the HTC One E8, the plastic version of HTC’s flagship was on sale in China and southeast Asia as a lower-cost version of the HTC One M8, which is covered in a machined aluminum unibody. But it looks like the device is headed to the United States after all, according to a promotional video posted to Sprint’s official YouTube channel.
The HTC One E8 is essentially a carbon copy of the well-reviewed HTC One M8, but there are a few differences, starting with a less expensive plastic cover, instead of the machined metal that lends the M8 its premium feel. But it’s a little lighter, it comes in colors, and it’s still a fast phone with a [company]Qualcomm[/company] Snapdragon 801 processor, so depending on price it might be a good Android alternative to [company]Apple’s[/company] iPhone 5C as the holiday season approaches.Spark network
HTC is at a crossroads: Faced with disappointing summer sales of the HTC One M8, it could really use a new piece of hardware to drive demand through the holiday season. The E8 on Sprint and the expected [company]Microsoft[/company] Windows Phone version of the M8 expected this fall might not be the answer to HTC’s problems. But you’ve got to hand it to HTC: the Taiwanese company recently (but barely) returned to profitability through aggressive cost cutting, and getting three expensive phones out of one design certainly is efficient.