Apple loses 5% of mobile enterprise share to Android, but it’s Microsoft that should worry

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Much to the chagrin of companies such as Microsoft, BlackBerry and Google, Apple iOS devices are¬†still dominating mobility in the enterprise. Apple’s hold over the workplace is diminishing, however, according to research from Good Technologies. The company, which tracks device activations in enterprises, published a mid-year report (PDF) suggesting Android is making gains over iOS.

Good’s data, found by The Next Web, suggests iPhones and iPads accounted for 67 percent of those activations in the second¬†quarter of 2014. That’s a big chunk of the overall enterprise market that Good can track, but it’s down from the prior three months. Good’s report says that iOS is down a net five percent as Android made gains and took 32 percent of activations in the enterprise. Microsoft’s Windows Phone was just one percent of the total, which is unchanged from the prior 15 months.

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Note that Good can’t track BlackBerry activations because those take place on BlackBerry servers; therefore, that segment is not included in the study.

Smartphones are still the dominant mobile device, according to Good. About three times as many iPhones are activated as iPads, for example. And the split on the Android side is even greater — around 10 to 1 in favor of phones over tablets. When it comes to tablets overall, it’s still an iPad world in the land of business: Good’s data shows that of all enterprises using tablets, 90 percent of those are iPads.

Partly because of that, the overall dip for iOS device activations likely isn’t troubling Apple. The company also recently announced an enterprise partnership with IBM to help boost sales of iPhones and iPads to businesses and to help develop more enterprise-ready applications for the iOS devices.

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If any company should be concerned by Good’s data — even though it’s just one dataset from one enterprise service provider — I’d think it would be Microsoft, which surely won’t cede the enterprise mobile market; a place where it has historically had a strong hold on I.T. budget dollars. Unfortunately, Microsoft has lost a lot of time retooling its mobile strategy over the past few years, as Apple and Google rose to prominence.

Windows Phone 8.1 is actually quite good — comparable to its competitors, even — but the two incumbents still benefit from first-mover status with developers.

 

 

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