Blog Post

Apple loses 5% of mobile enterprise share to Android, but it’s Microsoft that should worry

Much to the chagrin of companies such as Microsoft(s msft), BlackBerry(s bbry) and Google(s goog), Apple(s aapl) iOS devices are still dominating mobility in the enterprise. Apple’s hold over the workplace is diminishing, however, according to research from Good Technologies. The company, which tracks device activations in enterprises, published a mid-year report (PDF) suggesting Android is making gains over iOS.

Good’s data, found by The Next Web, suggests iPhones and iPads accounted for 67 percent of those activations in the second quarter of 2014. That’s a big chunk of the overall enterprise market that Good can track, but it’s down from the prior three months. Good’s report says that iOS is down a net five percent as Android made gains and took 32 percent of activations in the enterprise. Microsoft’s Windows Phone was just one percent of the total, which is unchanged from the prior 15 months.

Zagg Glass iPhone 5s side


Note that Good can’t track BlackBerry activations because those take place on BlackBerry servers; therefore, that segment is not included in the study.

Smartphones are still the dominant mobile device, according to Good. About three times as many iPhones are activated as iPads, for example. And the split on the Android side is even greater — around 10 to 1 in favor of phones over tablets. When it comes to tablets overall, it’s still an iPad world in the land of business: Good’s data shows that of all enterprises using tablets, 90 percent of those are iPads.

Partly because of that, the overall dip for iOS device activations likely isn’t troubling Apple. The company also recently announced an enterprise partnership with IBM(s ibm) to help boost sales of iPhones and iPads to businesses and to help develop more enterprise-ready applications for the iOS devices.


If any company should be concerned by Good’s data — even though it’s just one dataset from one enterprise service provider — I’d think it would be Microsoft, which surely won’t cede the enterprise mobile market; a place where it has historically had a strong hold on I.T. budget dollars. Unfortunately, Microsoft has lost a lot of time retooling its mobile strategy over the past few years, as Apple and Google rose to prominence.

Windows Phone 8.1 is actually quite good — comparable to its competitors, even — but the two incumbents still benefit from first-mover status with developers.



15 Responses to “Apple loses 5% of mobile enterprise share to Android, but it’s Microsoft that should worry”

  1. I think as long as Wall Street believes Microsoft is doing a fine job as a successful enterprise company, then Microsoft has nothing to worry about. The money will continue to roll in and investors will be happy. Surface sales may be lousy and it would seem Microsoft is throwing away a lot of money on Nokia but everyone seems more than satisfied. No one that matters is saying anything about Microsoft being doomed as a company. If anything, it’s future looks rosier now then it has been for the last ten years. There doesn’t seem to be any post-PC era blues at Microsoft. Obviously Microsoft’s Windows Phone and Surface platforms are just sideline hobbies and they don’t need results since they’re not affecting the rest of their business. It’s fortunate that Microsoft’s losses are being compensated for by corporate sales.

  2. This is misleading… Windows Phone is unpopular in Good deployments in part because Good has less robust support for it than for iOS and Android. The core functionality is there–and is as good as any other platform–but some of Good Tech’s additional modules aren’t available for WP. So it’s less popular. And it’s not an enterprise decision, it’s an employee decision.

  3. The authors data is based on Good stats???!!! Good Technologies held off on supporting Windows Phone until last year and they don’t support Blackberry.

    So yes folks the data is very FAULTY.

  4. DA Trav

    The analysis is based on Good which did not start managing Windows Phone devices until last year and cannot manage Blackberry. So yes. the data is faulty.

    • Yes, who would use Good when you already have better enterprise options with windows phone 8.1 managed by Intune and/or System Center connected to on premise Exchange and/or cloud based Office 365, and to top it off Azure. So believe everything you read because statistics can be used to distort the truth.

  5. John Nemesh

    WP is a doomed platform. It’s been YEARS since they introduced it, and it’s STILL at levels LOWER than the Palm Pre (3.5%). It will NEVER be the success MS needs it to be. NEVER.

    • @John – funny say that to my stock portfolio. I almost doubled my 50k investment on MSFT so be critical all you like!

      Sent from my CORP Windows Phone running 8.1 update 1

      • Will White

        Uhhh???? over what time period? Are you including dividends? And you realize the phone revenue has absolutely zero positive impact on the bottom line right? You do understand that these numbers are available on this nifty invention Mr Softy chose to more or less ignore initiallly … I think it’s called the inter tubes or something?

    • John Nameshtard

      In translation: Herp derp I’m an apple user and have no idea what I’m taking about, but my assumption based on no credible evidence and my general lack of understanding of statistics means I will just make statements based on my limited knowledge of anything and my bias.

  6. Bobby Edwards

    “That’s a big chunk of the overall enterprise market that Good can track” Since they only track a part of what ever it is they track exactly, I am not too concerned by their findings. Compare these finding to year end, or quarter reports and you a very different picture. I tend to go with the Quarter reports.