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Hulu released an updated Android app Thursday that for the first time gives users access to free and ad-supported full TV show episodes even if they’re not paying Hulu Plus subscribers. Previously, mobile content was limited to paying subscribers. Hulu Senior Product Manager Karan Nischol announced the release with a blog post, which read in part:
“In addition to the latest and past episodes of popular current TV shows, users will be able to enjoy a selection of content from Hulu Originals, Anime, Kids, Movies and Latino. The content available on the updated app will mirror the ad-supported Hulu.com with a few exceptions.”
Nischol added that users will be able to upgrade to Hulu Plus from within the app if they want access to more content. This kind of up-sell functionality can’t be easily replicated on iOS, because Apple is taking a 30 percent cut of all subscription transactions facilitated within iOS apps — which is why iOS users likely will have to wait a bit longer before Hulu figures out how to make free content available to them.
Hulu first announced its plans to bring free, ad-supported content to mobile devices at its upfront event in April.