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A Cambridge, Massachusetts, startup called Nara has released a service the company claims use “deep learning artificial intelligence” to improve online personalization. Essentially, the technology works by scouring customer databases and the web, identifying attributes and connecting the dots between them. Nara’s team has some chops in neuroscience and computer science, but it’s difficult to tell if Nara is actually doing deep learning as it’s usually defined or something based more on mimicking the human brain. Regardless the technology, though, personalization and recommendation systems are currently a major focus of many machine learning efforts both commercial and open source.