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A reminder of how ultra-cheap Androids are taking over in emerging markets — fast

In emerging markets, smartphones are gaining ground based on crazily low pricing. Check out this Gadget piece about recent figures from South African retail giant Pep. In the second half of 2013, 1 percent of the pre-pay phones Pep sold were smartphones. That was up to 13 percent in the first half of this year, and soon it will be 30 percent. Much of this is down to the arrival of super-cheap, WhatsApp-centric Android(s goog) phones priced as low as R399 ($38). Now consider that Microsoft(s msft) just killed off Asha, the low-end Nokia line that’s been its big contender in markets such as this. Those cheap new Lumias had better be really cheap.

3 Responses to “A reminder of how ultra-cheap Androids are taking over in emerging markets — fast”

    • Clippings

      This is a nice image: Google relatively small relative to the use of its backbone wares …
      ‘bet someone did a chart of it somewhere…

      I am intrigued of another difference: between the data infrastructure of networks maintaining user profiles & these other, flighty things.

  1. That needs no reminder. All everyone talks about is Android market share. You build any product cheap enough and the masses will flock to it. Good or bad, that’s how it is. I never grew up believing I should buy the cheapest stuff possible. The world I knew was considered upwardly mobile. We didn’t strive for higher education and better paying professions to buy cheap junk. Shopping in the bargain basement was not something we were raised to do.