The App Attention Span study, which includes findings from a survey involving 2,000 U.S. and U.K. adult smartphone and tablet owners, shows that attention spans for poorly performing apps are decreasing — warning businesses that just a few seconds of downtime can have a severe impact on revenue.
But flawless execution is rewarded.
One-third of respondents admitted that they would spend more money with an organization that had a good mobile app.
The results highlight the importance of application intelligence to businesses in an increasingly software-defined world. Author Dr. Chris Brauer explains that “the choice is either to transform into a software-defined business . . . or figure out how you’re going to compete.”
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