If the software-defined enterprise is structured around applications, those applications are structured around content. Information is the core of any modern business. It’s the biggest leverage an enterprise has to disrupt, innovate and improve, and the application is the bridge between that information and your customer. Managing those assets to deliver content where and how your customers need it requires new tools and approaches that weren’t available in the paper world.
Many ECM systems are fundamentally unchanged in the past decade, rooted in document management or content publishing architectures that provide fairly static workflows that manage a fixed number of asset types. Modern applications require flexible workflows that support a wide range of content types, managed by internal and external contributors, with the flexibility to support an ever-changing array of delivery formats. They also create content types that are much more heavily structured and used in a far more fluid manner.
In this webinar, our panel will address these topics:
- What are the roots of ECM and how has it evolved?
- What are the characteristics and requirements of a content-intensive application?
- How are application developers currently managing critical business content?
- Where are these development processes and tools falling short?
- How should enterprises approach ECM in the future?
- Which industries and businesses are managing content-intensive application development well, and what can we learn from them?
- How should enterprises approach tool and partner selection
- Larry Hawes, principal, Dow Brook Advisory Services
- Haydn Shaughnessy, Cogenuity
- Rich Morrow, founder and head geek, quicloud
- Brendan Coveney, general manager, Americas and Asia-Pacific, Nuxeo
Register here to join Gigaom Research and our sponsor Nuxeo for “Building content-centric applications: the new shift in enterprise content management,” a free analyst webinar on Tuesday, July 29, 2014, at 10 a.m. PT.