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August production reported for Retina Display MacBook Air with 12-inch model to follow

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Waiting for a retina display update on Apple’s(s aapl) MacBook Air laptop? If the Economic Daily News out of Taiwan is correct, you won’t have to wait much longer: The business-focused site reported over the weekend that parts for a refreshed MacBook Air with a higher resolution screen are shipping to Apple’s manufacturing partners now.

Macbook Air (angled view)

Apple Insider notes that parts shipments now combined with production of the laptops starting in August indicate October as a possible launch month for the revamped MacBook Air line. Aside from some changes in the chip that runs inside the laptop, the current MacBook Air computers are much the same as they’ve been since the late 2010 update.

Adding a retina display would obviously change that but it may not be the only difference: KGI analyst Ming-Chi Kuo suggested in April that Apple would introduce a 12-inch MacBook Air in the third quarter of this year, fitting between the two currently available models. According to the Economic Daily News, that potential product may be delayed until later, possibly until 2015, due to a shortage of the chips needed to run it.


4 Responses to “August production reported for Retina Display MacBook Air with 12-inch model to follow”

  1. Alfred M.

    A few suggestions to the manufacturer: The chassis needs an update, with three or more options like on the iPhone. Also, the physical storage should be expanded to either 500 GB or 1000 GB. One last suggestion, add a fingerprint scanner – for security options.

  2. I’m liking what Taste and Michael are saying. An MBA Retina needs substantially more compute and graphics power plus DRAM to be a viable product with good battery life and remain viable for 3 years. Disagree on 20 hour battery life, though.

  3. Michael W. Perry

    I suspect Taste_of_Apple is right. Unless Apple intends to keep 11″, 12″ and 13″ MBAs on the market through 2015, it makes little sense to release Retina 11″ and 13″ models before Christmas, only to drop them in the first quarter of 2015, when a 12″ Retina MBA with a new chip set and perhaps revamped appearance comes out.

    I only hope that 12″ MBA with Retina display represents a major change. My checklist for replacing my aging but still serviceable white MacBook includes:


    * Retina display.

    * 8 Gig of memory standard. No outrageous fees to go from 4 Gig to 8 Gig.

    * A far more compact power supply like that from Dart:

    It’s ridiculous to have a hefty white brick powering such a feather-light laptop.


    * A model with an extended battery life–upwards of twenty hours.

    * Built-in GPS. With Apple making such extensive use of Location Services, almost all its portable and mobile devices need GPS built-in. That’s even more true for all iPads.

    * A MagSafe-like Ethernet connector to replace that dreadful 1970s-era phone-like connector that was deliberately designed to be hard to disconnect.

    I should add that I think a move to 12″-only makes good marketing sense. Having 11″ and 13″ models has left me so confounded about which to get, I’ve not gotten either. Apple should focus on one good model, perhaps with an option for extended battery life.

  4. Reblogged this on Taste of Apple and commented:
    A Retina MacBook at 12 inches will happen after Broadwell chips start shipping in 2015, unless Apple decides (unlikely) to use a less formidable chipset. There will likely be incremental updates to the Air line around October.