LG’s G3 Beat: A “mini” phone in all but size and name

On Thursday, LG announced a new mid-end Android(s goog) device, the LG G3 Beat. Although it shares design elements with LG’s flagship, the impressive LG G3, the device is a little bit smaller and slower. Unlike similar devices from HTC and Samsung, LG’s mid-range device won’t be sporting a “mini” moniker, perhaps because its screen still clocks in at 5-inches.

The LG G3 Beat, which is LTE capable, swaps the LG G3’s 5.5-inch 2560 x 1440 screen for a 720p 5-inch display. Like the HTC One Mini 2 and the Samsung Galaxy S5 Mini, the G3 Beat uses a Qualcomm(s qcom) Snapdragon 400 processor, which is a significant downgrade from the speedy Snapdragon 801 processor currently being used in flagship phones. Aside from that, the two LG phones are very similar, with the G3 Beat retaining LG’s laser-focused camera and slim bezels.

I’ve been annoyed in the past that these “little brother” devices often drop top-tier specs while still claiming to be a smaller version of the flagship phone. The G3 Beat naming convention side-steps that issue, and besides, nobody looking for a particularly pocketable phone will be looking at the G3 Beat because of its large screen. What’s most important for this handset is not its specs but its price, which we’ll find out when it goes on sale tomorrow in South Korea, and in the weeks that follow for Europe.