Hey iOS developers, meet your newest ad network partner: Amazon

Amazon.com founder and CEO Jeff Bezos presents the company's first smartphone, the Fire Phone, on June 18, 2014 in Seattle, Washington.   (Photo by David Ryder/Getty Images)

The makers of iPhone and iPad apps have a new advertising network to choose from, and it’s a biggie: Amazon announced that its mobile ad network¬†now supports iOS.

In a blog post published Thursday, the company outlined how its Amazon Mobile Ads API could be used on iPhones and iPads in the¬†US, the UK, Germany, France, Spain and Italy. Amazon’s ad support comes in three flavors on iOS, including static click-through banners, rich-media expandable banners, and interstitial ads. Here’s a chart of the various ad sizes developers can work with in their iOS app:

ios amazon ad sizes

Why has it taken so long for Amazon to embrace iOS with ad support? The company was already focused on a bigger, and likely more lucrative, market through availability on Android and its Fire OS devices. Revenues from iOS app users generally come through application purchases and in-app options as opposed to ads. On Android, advertising is a more prominent revenue generator.

Still, it makes no sense to ignore the popular iOS platform outright so the move seems like a good one. It could even give Amazon some useful insights into iOS users — something the company can only get through its own apps today, such as Amazon Instant Video, Amazon Music Player and its own Amazon shopping app.

This could be a win of sorts for iOS developers as well. While there is no lack of advertising networks that already work with iOS apps, why not take a chance on one of the largest, if not the largest, online retailers around the globe?




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