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Samsung is in talks to purchase SmartThings, the smart home startup that has been trying to make home automation a mainstream option for consumers who aren’t afraid to spend a bit of time programming their devices. According to TechCrunch, Samsung would pay around $200 million with an eye toward getting in front of Google with its Nest acquisition in January.
Both the SmartThings spokeswoman and a Samsung spokeswoman declined to comment on the deal.
But really this is a logical step for any big consumer brand that wants to have some element of control over the smart home. SmartThings has a hub, which handles the radio complexity that’s causing so much consumer confusion in the market today, but its most valuable asset will be its software and ability to get developers excited about using the SmartThings’ programming environment to build apps that can combine different connected devices into a personalized home experience.
That software has the potential to act as a sort of universal remote for the connected home, and if the market evolves so consumers pay for apps for their home like they buy apps for their phone, Samsung will have a platform prepared to address this potential evolution of the market. If that’s not the way it pans out, Samsung has purchased a hub and some very smart people who are thinking about the way connectivity changes every aspect of our lives.
It makes sense for Samsung to pick SmartThings up and really get into the game. It can’t just sit around and make standards and ignore the fact that no one is going to want an all-Samsung home while it is still offering proprietary apps. It needs to get into the home with quality software and a platform that supports a variety of third-party devices.
With SmartThings, Samsung would get a platform that is trying to be as open as possible — even hacking together support for products without developer programs, such as Dropcam or the Nest before it created a developer program. The software side could use some work, but that is where SmartThings has been concentrating in its recent product upgrades.
And for SmartThings, the money and clout that Samsung has will help it support more devices faster — a needed element for getting consumers to buy its hub and attracting more developers to the platform. It also means that the platform that SmartThings is building will survive what I expect will be a gradual evolution away from a dedicated hub that threatens those companies solely focused on building these universal remotes for the connected home.
As the excitement around the smart home and the internet of things builds, we’re seeing an influx of bigger brands push their way into the hub market, such as the Staples Connect hub and affiliated devices and the GE/Quirky Wink software and hub. Google and Apple are also trying to make their mark with software and a user experience that will drive consumers to their devices. That doesn’t include the service providers or the established security giants also trying to get their software to be the brains of the home.
As the bigger name brands dive in, it’s tougher for a small company like SmartThings to get the more esoteric radios and big-name consumer brands to work with them. However, it certainly has the support of the developer community. Almost all of the really interesting connected home apps I’ve seen work with SmartThings.
So if this deal does happen, it’s probably a good one for both parties. Maybe I can get Alex Hawkinson, the CEO of SmartThings, to tell me how all this went down during our conversation at our Structure Connect event in October.
This story was updated at 8:36 pm to add Samsung’s refusal to comment.