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Getting enterprise-y, AWS Marketplace adds annual software subscriptions

The difference between traditional enterprise software companies and cloud purveyors continues to erode. Today’s case in point — Amazon Web Services'(s amzn) decision to offer third-party software on an annual subscription basis.

AWS Marketplace will now offer 90 products for an upfront yearly commitment — a plan it said will offer business customers predictable costs, such as discounts of 10 to 40 percent compared to typical pay-per-hour-per-instance price plan. A monthly subscription was also available.

Update:  Once purchased, the software can run on an EC2 instance in any region — provided the software is available in that region, according to a FAQ page. 

By paying upfront, users get unlimited use of the software — albeit locked to that particular EC2 instance, as mentioned — for 12 months. Or they can stick to the existing hourly rate for “bursty” workloads, as AWS put it.

The usual argument for public cloud use has been that its great elasticity and scale let customers spin spiky workloads up and down without having to buy new hardware. But Amazon has also argued that its cloud is also broadly applicable to more stable enterprise workloads as well. That’s why it encourages big customers to lock into one- (or even better) three-year Reserved Instances as opposed to the more expensive on-demand instances.

Software from Alert Logic, Barracuda, Citrix(s ctrx), Fortinet(s ftnt), MicroStrategy(s mstr), Progress Software(s prgs), Riverbed(s rvbd), ScaleArc, Tenable, and Vormetric is covered by this new annual subscription. A quick look at the full list of participants shows that enterprise software giants Oracle(S orcl), Microsoft(s msft) or  SAP(s sap) — all of which offer some products on AWS — are not included.

With Microsoft Azure getting good reviews as an enterprise-class public cloud, and Google(s goog) also pushing its cloud platform, Amazon now has some web-scale competition on its hands. So look for more enterprise-friendly news to come out from now until its AWS Re:Invent event in November.

Enterprise buyers are used to paying upfront for use of software from Oracle, SAP, IBM etc. — and then ponying up for annual support and maintenance contracts as well. In fact that model is one reason many have fled to cloud in recent years

aws marketplace

Note: This story was updated at 6:22 p.m. PST to reflect that the software, once purchased, can run on an EC2 instance in any AWS region provided that software is offered in that region. 

2 Responses to “Getting enterprise-y, AWS Marketplace adds annual software subscriptions”

  1. Karen J. Bannan

    This seems to be the direction the entire IT world is going in. People don’t care about how they get their services. They just want to know they are secure, reliable and available. They also want to consume them in the manner that works for them — so called “bursty” or on a yearly basis.

    I think this is carrying over to IT in other ways as well. We’re going to be seeing IT become a true services broker and move away from simply keeping the lights on. Great blog post about just this topic here:

    –KB (Me: )