Anonymous sharing app Secret has raised $25 million in Series B funding, the company announced Monday, bringing its total haul just shy of $35 million.
Secret is also attempting to expand to a larger audience by making “collections” of its content — in categories like “Popular” and “Dating” — available on the web in “a daily digest into the very best of Secret…a sense of what people are really feeling.” You have to be a registered user to subscribe to those collections but you can see some examples here. There’s nothing to get too excited about so far — secrets like “I am notably more productive when I listen to Pitbull, which is my new least favorite thing about myself” seem like things that could just be tweeted, no privacy required.
The company also added Facebook login, so instead of just getting friends on Secret via the list of contacts on your phone, you can add them by (anonymously) logging into Facebook.
The round was led by Index Ventures, Redpoint Ventures, Garry Tan and Alexis Ohanian, SV Angel, Fuel Capital, Ceyuan Ventures and some others.