Blog

New life for QR codes

In his Weekly Update, Colin Gibbs, the Gigaom Research curator for mobile, notes that ‘While NFC struggles, QR codes slog on’. The QR (Quick Response) codes that got their start in Japanese manufacturing were repurposed in the last decade for mobile advertising, and now are being repurposed again for mobile payments. The NFC (Near Field Communication) tags that were expected to fill this role are still suffering from a lack of standardization.