Can a market where consumers sell their data actually work?

Two news stories from Wednesday — one about a startup trying to play data broker between user and website and another about a study into what people would charge for their personal data — offer more evidence that there’s an appetite for a market where consumers sell their data to advertisers and website. The idea isn’t new (we wrote about its traction back in 2012) and actually has merit because it puts money in consumers’ pockets and higher-quality data in advertisers’ databases. But monetizing the idea might be easier said than done: Enliken, one of the startups we covered in that 2012 piece, appears to have closed its doors.

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