Facebook COO Sheryl Sandberg semi-apologizes for Facebook emotions study

Facebook (s fb) has spent most of this week fighting off the storm of controversy from a psychology study by the company that showed it manipulated the News Feeds of thousands of users to draw an emotional response without their consent. On Wednesday, speaking to NDTV in India, COO Sheryl Sandberg admitted, “We communicated very badly.” However, Sandberg downplayed the impact of the study and said that the company was neither breaching privacy nor being manipulative: “Facebook cannot control emotions of users. Facebook will not control emotions of users.” It’s another semi-apology from Facebook: Sandberg apologized for the way the study was handled, but not for the study itself.