Blog Post

Android One: It’s like the Nexus line for inexpensive phones

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

The hottest part of the mobile market is the cheap, sub-$100 device. Need proof? At its annual I/O developer’s conference in San Francisco Wednesday, Google (s goog) announced Android One, a program to seed reference designs to hardware makers in order to speed up the process of bringing the latest hardware to price-sensitive consumers. AndroidOne phones will have stock Android, Google Play auto-installs, and automatic updates.

Google IO 2014-487

Hardware manufacturer Micromax already has a device ready that will retail for under $100. In addition to a 4.5-inch screen, it’ll pack developing-world friendly features such as dual-SIM support and an FM radio. This device — and future AndroidOne devices — will compete directly with Motorola’s inexpensive Moto G and Moto E, as well as Microsoft’s inexpensive Windows Phones.

The first Android One devices will launch this fall, starting in India, a hotspot for inexpensive new smartphones. The Android One program also includes a requirement that its devices come with “reasonable data plans.”

“We’re targeting the next 5 billion mobile users,” Google SVP Sundar Pichai said.

Google IO ticker

2 Responses to “Android One: It’s like the Nexus line for inexpensive phones”