New York-based video startup DramaFever is teaming up with AMC to launch its new content platforms, according to a report by the Information. DramaFever announced earlier this month that it will launch a dedicated subscription site for documentaries later this year, followed by a horror-focused service in early 2015.
DramaFever is already running a video service dedicated to Korean dramas as well as Latin American telenovelas and TV shows from Japan, Taiwan and China. The company is one of a number of startups focusing on niche content for highly engaged audiences, which also include competitors like Crunchyroll and Viki.
A partnership with AMC could make a lot of sense for both sides: DramaFever has a proven business model, but could use AMC’s scale and promotional muscle as well as the network’s expertise in content production and licensing to kickstart two new sites.
AMC on the other hand seems increasingly interested in finding new online revenue streams. The company introduced an online movie service called Yeah! a year ago. Adding subscription services to the mix could help the network bolster its online offerings, and possibly even test the water for an unbundled future.