Web-hosting kingpin GoDaddy filed for its initial public offering (again) on Monday, and its S-1 report to potential investors shines some light on the company’s infrastructure and operations strategy. Some of the details echo what CEO Blake Irving (pictured above) told us in a January story about the company’s technological and business transformation — namely that GoDaddy is trying to manage its growth by acting more like a modern-day web company and less like a relic of the 1990s.
Here are some of the highlights:
- GoDaddy operates 37,000 servers across 9 global data centers located in Arizona, California, Illinois, Virginia, the Netherlands and Singapore. The company owns one data center in Arizona and leases the rest.
- GoDaddy’s peering architecture includes 15 sites around the world.
- In 2013, GoDaddy “handled an average of over 11 billion domain name system, or DNS, queries per day and hosted approximately 8.5 million websites.”
- GoDaddy uses infrastructure-as-a-service and platform-as-a-service technologies internally in order to improve the management of its data centers and the ease at which it can deploy new products.
- GoDaddy uses a number of open source technologies, including OpenStack, Cassandra and Hadoop. The latter helps the company deliver business dashboards to its customers.
- GoDaddy employed 840 engineers as of March 31.
This diagram included in the S-1 shows how its various technologies and service fits together:
The money GoDaddy is spending on technology is no small portion of its $1.13 billion in total revenue, either — approximately 18 percent in 2013 — and helped contribute to a net loss of just under $200 million. It has spent nearly $62 million on technology and development as of March 31 this year. GoDaddy also spent more than $42 million on property and equipment in 2013 — far from Google levels, but not insignificant.
At our Structure conference June 18 and 19 in San Francisco, we’ll learn how companies such as Google, Facebook, Twitter and Amazon are able to handle their millions (or billions) of users without crashing or breaking the bank paying technology vendors. As GoDaddy tries growing from about 12 million users to, potentially, hundreds of millions, it expects its technological investments to deliver the same results: allowing the company to add customers, manage its infrastructure and roll out more products both quickly and cheaply.