Twitter acquires native ad company Namo Media

Photo by Marisa Allegra Williams for Twitter, Inc.

Twitter’s mobile ad game is shaping up: after acquiring mobile ad exchange MoPub in October, the company announced on Thursday that it’s bought native advertising company Namo Media.

“We believe strongly that all app developers large and small should be able to monetize their applications without sacrificing the user experience,” the company said in a blog post.

Namo Media was started in 2013 by a team of former Google employees, and received a $1.9 million seed investment from Andreessen Horowitz, betaworks, and Google Ventures among others. The company specializes in native mobile advertising, a trend seen most clearly in new social media mobile ad units found on Facebook, Instagram, Pinterest, and even Twitter. In conjunction with MoPub, it’s likely that Namo Media will help Twitter quickly establish high-quality native ad units to distribute across mobile apps.

“Combining our technology with MoPub will offer our current and future customers a more powerful platform to generate revenue, all while preserving an amazing user experience,” the startup wrote in a blog post.

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