Pinterest is experimenting with its native advertising platform, Promoted Pins, with a select group of brands. But the company announced Thursday that other brands on the platform will have their chance to experiment as well with do-it-yourself Promotional Pins. Brands will be able to purchase these DIY Promoted Pins on a cost-per-click basis through Pinterest’s ad page, and the company is already testing the tool out with businesses like Shutterfly. Brands will also be able to track performance with the company’s updated analytics platform, which will show how specific pins are received by users.
Artificial intelligence (AI) and machine learning (ML) are redefining the enterprise IT landscape, as across verticals see the potential for AI and…Read More
This venerable New York-based newspaper has provided its readers news in a balanced and objective fashion for the last 170 years. As…Read More
VP of Research Jon Collins speaks with the brilliant Saahil Panikar about digital transformation in the COVID climate, and how to apply…Read More
The fundamental underpinning of an organization is its transactions. It must do them well, with integrity and performance. Not only has transaction…Read More
The business world is in a constant state of change. It’s moving faster than ever with more elaborate legal and compliance requirements…Read More
The world has changed. Almost overnight, the COVID-19 pandemic forced millions of workers worldwide out of their offices and into their dining…Read More