Google Glass gets a makeover from fashion royalty

Google(s goog) Glass is getting a little more chic: According to a report in Elle, a new series of Google Glass frames designed by Diane von Fürstenberg’s fashion house will go on sale on June 23. This time, however, they won’t only be on sale through Google, but through, an online high-fashion retailer best known for selling clothes from brands like Gucci and Dolce & Gabbana. This marks the first time Google Glass has been available through a third-party retailer.


The “DVF Made for Glass” collection includes five new frames and eight new shades, including a few wild rainbow polarized lenses. At first glance, none of the frames seem either aggressively fashion forward nor more subtle than previous versions. The DVF version of Google Glass still looks like Glass: the bulky over-eye housing for its camera and components remains unchanged. Since only renders are available, judgement should be held until they are revealed with the rest of von Fürstenberg’s 2015 “resort collection” on Tuesday.

As the official Google+ post points out, this is not the first time von Fürstenberg has collaborated with Google. In 2012, the early days of Google Glass, models on the catwalk during Fürstenberg’s spring 2013 runway show were all wearing Google’s vision for the future of computing. Sergey Brin even attended the fashion show.

Mr. Porter, Net-a-Porter’s brother site for men, will begin carrying the Google Glass titanium line on June 23 but will not carry the DVF versions. This implies that Google could be starting to sort its Glass frames into men’s and women’s versions.

If you’re interested in getting a pair of DVF Glass, you’ll pay slightly more than the $1,500 the Titanium line costs — the new line starts at $1,620 for frames plus shades, and $1,725 for a prescription version.