Sony to integrate Wikia content into entertainment apps

Wikia, the fandom-focused cousin of Wikipedia, will now benefit from a licensing partnership with Sony to put its pages of content into entertainment apps. The partnership, announced on Wednesday morning, will integrate content from two-thirds of its 400,000 community-focused fan sites into two Sony apps,  TV SideView and Socialife News.

In addition to featuring content within the apps, Sony’s deal is directly connected to Wikia’s API. That means that the information found within the apps — such as the detailed backstory of Mad Men’s Don Draper — will update dynamically with user input, just like the pages found on desktop and mobile. Additionally, Wikia will release new “hub pages” to help better categorize and organize the many fan pages available on the site.

According to the release, Wikia, which debuted in 2006, now sees 110 million monthly unique visitors — a number which has more than doubled from 45 million in the past two years.

Sony’s decision to feature user-generated content so prominently in its entertainment apps is an interesting one, especially since anyone can access Wikia’s pages and edit them to their liking. However, the deal is a good sign that entertainment companies are growing increasingly interested in tapping into the online fervor of television fans, seen particularly on Wikia, Reddit and even Twitter (s twtr).