There’s been a change in plans at the Code Conference: following Apple’s announcement Wednesday that it has acquired Beats Electronics and the Beats Music service for $3 billion in cash and stock, two separate appearances scheduled for Beats and Apple executives have been combined into one. Eddy Cue, senior vice president of internet software and services at Apple, and Jimmy Iovine, legendary music producer and CEO of Beats Electronics, will make a joint appearance starting at 8pm PT (or thereabouts) and I’ll live blog that session here.
Obviously most of the conversation will likely center on the deal for Beats, which was first reported a few weeks ago but has taken its sweet time coming to a conclusion. It’s Apple’s first foray into a subscription music service, and the company likely has some interest in the Beats headphone lineup. No sign of Dr. Dre yet, but it’s early.
Come back and join us at 8pm. And they’re serving cocktails before this session, so it should be a fun one.