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After what seems like months of leaks from third parties and even itself, LG officially introduced its G3 handset on Tuesday at press events in six cities. The display of the flagship Android(s goog) phone is among the world’s most pixel-dense, cramming 2560 x 1440 resolution into a 5.5-inch screen. Between the display, fast processor and advanced camera, LG appears to have a worthy competitor to Samsung’s Galaxy S5 and HTC’s One M8 phones.
During its press event, LG suggested Apple’s(s aapl) definition of a “retina display” is flawed and showed how the G3 has more than 11 million sub-pixels to boost color and clarity on the 538 pixel per inch display.
LG says the large screen takes up 76.4 percent of the phone’s front, which keeps the overall handset small even though it has a large screen. The G3 measures 146.3 x 74.6 x 8.9 millimeters and weighs 149 grams. By comparison, the Galaxy S5 with its 5.2-inch 1080p screen measures 142.0 x 72.5 x 8.1 millimeters and weighs 145 grams.
As expected, the G3 features a laser autofocus system and optical image stabilization that the company says will vastly improve camera response time and overall image quality:
“This technology enables the G3 to capture the best moment — even in low light — by measuring the distance between the subject and the camera using a laser beam. So no more fuzzy pictures of your son scoring his first football goal and or missed shots because your camera couldn’t decide quickly enough which toddler in the playground to focus on. “
LG chose a 13 megapixel rear camera sensor, while a front-facing 2.1 megapixel camera is meant for video calls. You can also squeeze the phone to take a selfie from the front camera. That gesture alludes to LG’s approach to simplifying the smartphone experience. Other features helping to keep things simple include adaptive Smart Keyboard software, Smart Notice — a type of personal assistant that learns how you use your phone — and Smart Security to assist in locating a lost G3, locking it or remotely disabling it.
The Android 4.4.2 phone runs on a 2.5 GHz quad-core Snapdragon(s qcom) 801, 2 or 3 GB of RAM (depending on the model) and either 16 or 32 GB of internal storage. A microSD card slot can be used to add up to 128 GB of additional storage. Depending on the market, the G3 works on 21 Mbps HSPA+ or 4G LTE networks. Other connection types include 802.11a/b/g/n/ac Wi-Fi, Bluetooth Smart, GPS/Glonass and NFC. The 3,000 mAh battery is removable.
LG will start selling the G3 in South Korea Wednesday with additional regions to follow; pricing for the handset has not been provided and will vary by market.