Will advertising creep onto the Nest thermostat now that it’s owned by Google? The Wall Street Journal reports that Google wrote a letter to the SEC saying one day it could serve ads and other types of content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The disclosure was an effort by Google to defend its position to not disclose its revenue generated specifically from mobile devices (because cell phones are just one part of the equation). I asked Nest for comment, and will write more when I hear more.
Updated with comment from Google: “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”