Blog Post

Will there be ads one day on your Nest thermostat?


Will advertising creep onto the Nest thermostat now that it’s owned by Google? The Wall Street Journal reports that Google wrote a letter to the SEC saying one day it could serve ads and other types of content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The disclosure was an effort by Google to defend its position to not disclose its revenue generated specifically from mobile devices (because cell phones are just one part of the equation). I asked Nest for comment, and will write more when I hear more.

Updated with comment from Google: “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”

7 Responses to “Will there be ads one day on your Nest thermostat?”

  1. archonic

    I thought this article was a case of trolling Google and their “acquire and cram it full of ads” business strategy. I expect that strategy to be applied to their recent Twitch purchase, but I’d be completely floored if Google stuffed ads into your damn thermostat. With the exception of food packaging, and the odd in-show TV spot, my house is an ad-free zone. It’s going to stay that way.

    • archonic

      It’s also worth noting that this is illegal in Europe. You can’t negatively change the features of a product after a consumer has bought it. For example, Sony had to backpedal on their decision to remove the ability to install Linux on a PS3 with an over-the-air-update.

  2. I remember when they started having adds at the gas pumps. There was nothing more annoying. TV has also become like that. The commercial time has almost over taken the program content.