Report: Twitter considered buying SoundCloud but has backed away from acquisition talks


One of the hottest rumors in the technology sphere — apart from the ongoing talk about Apple (s aapl) buying Beats — has centered around Twitter (s twtr) making a bid for SoundCloud, as a way of re-entering the music market after its ill-fated experiment with Twitter Music. But according to a report in the Wall Street Journal, the micro-blogging company has backed away from acquisition talks with SoundCloud, in part because of the price the company was hoping to get. The Journal quotes sources as saying the two were in advanced negotiations, but Twitter brass decided that “the numbers didn’t add up.” SoundCloud recently did a financing round that valued the company at about $700 million, which would have made it a large deal for Twitter — and the latter’s stock has been under pressure lately, which has also likely made large acquisitions unappetizing.



Yay for SoundCloud! I doubt twitter would have managed to do much more than kill the service! I believe that Twitter is the first great example of a post display ad monetization quandary that big tech has had to face and if they can find their way we can FINALLY move on from the obsolete and unproductive marketing paradigm!

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