Anonymous social sharing app Whisper, which has made a name for itself across college campuses for its public approach to telling secrets, updated its app with new features meant to personalize the platform based on location and interest. It also confirmed the amount of a funding round raised in March raised in March.
The round was confirmed at $36 million and includes participation from Shasta Ventures, Thrive Capital, Sequoia Capital and Tencent. This brings Whisper’s total funding raised to $60 million.
Monday’s update to the app includes a new layer of personalization not ypreivously seen on the platform. Up until now, Whisper worked very much like a firehose of secrets based on when they were added. Now users will be able to see related posts based on the content of their own confessions. Additionally, the update includes an improved search and discovery system, with better refined categories to help improve what a user sees from the app.
In short, Whisper is doing more to ensure that its users see what they want to see — whether they contribute to the app or not — without giving up more personal information to do so. It’s a step toward narrowing the product and refining its content to cater to a broader user group.