Blog Post

Samsung Galaxy S5 sales top 11M in first month, just 10% more than GS4

If you needed another example of a smartphone sales slowdown at the high-end of the market, Samsung provided it on Thursday. Speaking to the Wall Street Journal, Samsung co-CEO JK Shin said the company sold 11 million Galaxy S5 handsets in the first month of availability. That’s only 10 percent higher than number of Galaxy S4 phones sold in the first month when it launched in 2013. This suggests that the market for expensive phones is a bit saturated and is the reason companies such as Motorola(s goog) and Nokia(s msft) are creating capable low-cost smartphones such as the Moto E and Lumia 630.

12 Responses to “Samsung Galaxy S5 sales top 11M in first month, just 10% more than GS4”

  1. BruinGuy

    Ask any retailer if a 10% year over year growth is good or not and I think you’d find that they disagree with your editorial. Maybe this assignment should have been given to a investigative journalist instead.

  2. hortron

    I doubt it has anything to do with the market being saturated. I could throw out a bunch of crackpot theories:
    -This model doesn’t offer much more than speed over previous phones
    -The camera upgrade isn’t enough of a deal maker
    -It’s not a holiday season
    -Samsung didn’t go nutso with a media blitz
    -It’s not attractive enough to compel people to upgrade
    -Maybe it’s too big

    We have a pending upgrade at home going from an iPhone 4 to either this or an 5s. The 5s will probably win out. If the reviews didn’t reveal that the Samsung was a mishmash of applications and custom and standard UI, it might have had a strong chance against apple’s focused iOS.

    • pkdecville

      Might have something to do with reported camera problems and lackluster reviews.

      Confirmation will be provided if the iPhone 6 sells 10% or less in its first month.

  3. ThayJeff

    Wait a minute. Did I hear you right? Selling 11 million S5’s in one month. 10% more than the S4 just 1 year ago “suggests that the market for expensive phones is a bit saturated…” Really?
    A 10% increase is pretty significant in my book. Especially when its replacing a very capable model (S4) that is only a year old.

    • Kary, by itself the figure is good news. When you look at Galaxy S sales over time, however, it’s a different story. Samsung used to tout how the line was growing from the prior versions; selling X number of phones in fewer and fewer days. That growth has slowed dramatically based on the first month of Galaxy S5 sales.