Upcoming Gigaom Event: secrets of Facebook revealed?


With 1 billion users, Facebook is built on pushing the envelope of what’s possible. With an open hardware project that in three years has shifted the fortunes of the server industry and a new project to connect the unconnected, Facebook is changing the game. It’s not only asking questions that few are asking but is also trying things that most are unlikely to try. And guess what? It’s working.

Those who are looking to build highly scalable and interactive sites such as Facebook are finding that walls are hit quickly and saturation of resources becomes commonplace.  While the general thinking is to do more with more, tossing hardware and software at scaling and performance problems, the better approach could be more with less, or the same. However, it should also be better.

So how does Facebook decide when it’s time to focus on some engineer’s good idea? How does it think about open sourcing a competitive advantage? At next month’s Structure, Facebook’s Jay Parikh provides us with the inside track as to how it’s keeping the company innovative and fresh, in an area of the market that’s about to hit the awkward teenage years.

While many are sitting and waiting for others to figure things out, Facebook understands that the secrets to its success is experimentation, innovation, and, dare we say, daring to fail at times. Many companies are dealing with similar problems as Facebook, such as scaling, security, performance, and cost efficiency. But what’s different about the social networking giant is that it understands that innovation comes from the bottom up and not the top down. And not trying means failing by default.

The ability to take risks, spot good ideas in the making, and follow through with these ideas to success or failure is what makes Facebook work. Join Jay Parikh at Structure as he reveals how Facebook will remain the market leader and how it has created a culture and a technology that will keep it there.

Register for Structure now before we’re sold out.

–David Linthicum

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