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When TV executives talk about TV Everywhere, they tend to point to HBO Go as the industry’s biggest success story. But the streaming service, which is only available to viewers that subscribe to HBO through their pay TV subscriber, still has a ways to go to catch up with its online competition: New data from Sandvine shows that HBO streams amounted for just 1.24 percent of all residential downstream traffic during peak times in early 2014.
That’s not only a whole lot less than Netflix, which was responsible for 34.21 percent of all downstream traffic during the same time, it also puts HBO Go behind services like Amazon Video (1.9 percent of all peak downstream traffic), Hulu Plus (1.74 percent) and even gaming video-focused Twitch (1.35 percent). That means that in early 2014, streams of people playing video games were still more popular than streams of “Game of Thrones” and “Veep.”
Sandvine has been doing Global Internet Phenomena traffic report for years. The company has close insights into the data consumption habits of internet users because its traffic management hardware is used by many of the biggest ISPs around the world.
This time around, Sandvine also tried to estimate how much data the average cord cutter is using to replace pay TV with online streaming. The company doesn’t actually know which consumers are paying for TV services and which aren’t, but it noticed that there are users in the top 15th percentile that stream 11 times as much video as the typical consumer. These heavy streamers, whom Sandvine believes to be cord cutters, stream an average of 100 hours of video a month, which brings them a lot closer to ISPs’ data caps than your average user.
This article was edited to include Twitch’s new company name, which it changed from Twitch.tv.