Google’s(S GOOG) Chromecast streaming stick officially launched in South Korea Wednesday, where the device is available both through the Google Play Store as well as from local online retailers for 49,000 won (about $48).
Google’s Head of Chromecast & TV Partnerships, Asia Pacific Mickey Kim announced in a blog post Wednesday that the device is being supported by two local streaming services at launch. Users in South Korea also have access to growing number of international Chromecast apps, including Google’s own Google Play Movies and YouTube apps. YouTube in particular should do well on Chromecast in South Korea, argued Kim:
“Koreans are some of the most savvy consumers of content over the Internet in the world and the smartphone is already a much larger part of their media consumption than elsewhere. Over 80% of YouTube views in Korea come from mobile devices, compared to the 40% average for the world. All these mobile content lovers will now be able to bridge the gap between their smartphone and the biggest screen in the house.”
Google launched Chromecast in the U.S. last summer, and brought the device to Canada and Europe in March. The launch in South Korea could be the starting point for a bigger expansion into the Asia Pacific region: I’ve been hearing some rumblings that Google is looking to bring Chromecast to a total of seven countries in that region, and some of the next targets could include Australia and Japan.