Heruko Connect, which will sync up customer data between Salesforce.com(s crm) and the Heroku Platform as a Service, is now available.
In beta since it was announced as part of Salesforce1 in November at Salesforce.com’s annual Dreamforce conference, the product is a bridge between corporate Salesforce.com information — managed by Oracle databases — and data used in customer-facing applications, which is managed by Heroku in Postgres.
“This is sort of like a Dropbox or iCloud(s aapl) for these platforms — it’s a set-it-and-forget-it model,” said Adam Gross, head of product at San Francisco-based Heroku, which is now part of Salesforce.com. This is all part of Salesforce.com’s attempt to rationalize its “two-PaaS” strategy. Salesforce.com’s Force.com PaaS is the used to develop internal employee-facing applications — while Heroku has now been deemed the preferred PaaS for Web-based customer-facing apps, as Heroku president Tod Nielsen explained at Dreamforce.
If that seems sort of forced, Gross said that even if Salesforce.com were starting from scratch — if its own Force.com did not exist — it would probably go this route.
This product is part of the overall Salesforce1 Connected Customer App Package, and pricing depends on resources used.