Mountain View-based Instart Logic, a content-delivery network, just landed $26 million in Series C funding, bringing the company’s total to $52 million. According to Manav Mital, the firm’s CEO and cofounder, the majority of this round of funding will be used to boost the company’s sales and marketing efforts as the company goes toe-to-toe with content delivery network bigwigs Akamai Technologies and Limelight Networks.
Instart Logic takes a software-centric approach to content delivery. Legacy content delivery network providers maintain thousands of servers placed worldwide in order to quickly deliver content depending on the geographic location of the user. Limelight, for example, has over 18,000 servers in over 80 locations, according to CDN Planet, a site that compares content delivery network providers.
Mital said the technology is analogous to streaming video, in which a user can begin watching a video file while the rest of it loads.
The company counts The Washington Post, Wine.com, Omni Hotels & Resorts, and New Relic among its stable of clients.
Kleiner Perkins Caufield & Byers was the main backer in this round of financing along with Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures and Tenaya Capital, who were all previous investors.