Twitter announces mute button for mobile and web

It seems that Twitter (s twtr) has another mobile experimenting success: The company announced via blog post that a muting feature will roll out to the web and iPhone (s aapl) and Android (s goog) users. If a user is unhappy with a particular user but would prefer not to unfollow, he can tap the “More” button and select “Mute @username.” Like the opposite of push notifications, the muted user will disappear from activity feeds completely. The mute feature has been around for quite a while on Twitter’s Tweetdeck product, but this is the first time it will be available on the platform directly.