Ericsson becomes heftier broadcast services player as Red Bee acquisition closes


Networking giant Ericsson(s eric) has just beefed up its broadcast services portfolio – on Monday it said its takeover of Red Bee Media, announced in July 2013 with an undisclosed price, was finalized following regulatory approval. Red Bee started off as the BBC’s commercial broadcast management arm (multi-platform distribution, marketing and so on), before being sold off to Australia’s Macquarie in 2005. Ericsson’s own broadcast services efforts began in 2007, but they now benefit from an extra 1,500 employees in Europe (mainly the UK) and Australia, along with a formidable client roster ranging from the BBC and BSkyB to carriers such as EE and brands such as Hyundai.

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