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AT&T (S ATT) is in advanced talks to buy DirecTV (S DTV) for $50 billion, or about $100 per share, Bloomberg reported Monday. AT&T’s plan is to turn the satellite company into an AT&T unit, and keep management on board to run that unit, with plans for DirecTV’s chief executive Mike White to retire in 2016. The acquisition report, which neither company is commenting on, comes after three months after Comcast announced that it was going to acquire Time Warner Cable in a $45 billion deal.