I’m sure that others at Gigaom Research will be discussing changes that we are making in our work products and practices, but I thought I would pen a short post about these changes, partly because I started some experimentation in new practices in March (see Why I’m adopting a new approach at Gigaom Research).
The research agenda I outlined in March will remain as stated — The economic and societal forces on business, The changing nature of the workforce, work technologies and the ways to apply them (work management tools, task management tools, social CRM, social marketing, and social customer support, file sync-and-share, and office applications), as well as the natural philosophy of topics like human cognition, social psychology, organizational culture, and social networks, and the new way of work that I call Leanership.
As the center of gravity of the research I’m doing has shifted over the past few years, we’ve trailed a bit in how we characterize it. But now Gigaom Research calls me the Lead Analyst, The Future Of Work — which includes those areas mentioned above — and I suppose at some point you will see ‘Work’ in the bar above this post instead of ‘Social’. We still consider social business technologies and practices a major aspect of what is going on, but not the defining characteristic.
Gigaom Research has undertaken a serious reorientation of how analysts will be applying their time and energy. In my case, instead of the 8-10 blog posts per week of 2013 (and the experimental 5-6 per week since March), I will be writing 3-4 blog posts per week. These are likely to be only a hair longer, but more in depth, based on deeper research. I will still be writing a weekly update every Monday, as well as a Quarterly Update and an in-depth report each quarter. We are adding — I am happy to say — two concise Research Notes each quarter, which are intended to get out ahead of trends and market news. I am planning several, already: one on Algorithmic HR (the case for pulling humans out of the hiring loop), and another on the rise of embedded messaging in all sorts of work-related mobile apps.
I think these changes are going to benefit our community, and that the redistribution of time will lead to more and deeper thought in my analysis, rather than chasing the news cycle.
One other plan: I am hoping to spend more time on what I am now calling investigative research. Investigative research is capturing the interactions and discussions with thought leaders, visionaries, and innovators through text, video, audio, and to share those interactions with the community here, in a variety of ways. I have been doing this textual in the New Visionaries series of interviews, but I am hoping to add video starting this quarter. More to follow on that front.