var varname = "wijax_2718243034e6b7ee955e7e3c8dadaf74"; window[varname]="<ol class=\"comments-list clearfix\">\n\t\t\t<li class=\"comment byuser comment-author-ecw0647 even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1462835\" data-comment-id=\"1462835\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1462835\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/4a141779d014bb35d628b380f2f5f655?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">ecw0647<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1462835\" class=\"comment-permalink\">Saturday, May 17, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>I have been a devoted Kindle user, but I tried out Scribd (mostly since it has both Android and Apple apps whereas the Oyster is Apple only.)  Much to my surprise, I really like it and it&#8217;s a heck of a deal.  As they add titles it can only get better, but I intend to keep my subscription active after the trial period.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1462835&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1462835&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment byuser comment-author-ruthnestvold odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1462045\" data-comment-id=\"1462045\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1462045\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/7748f49a7d074599db327dcb5d2fa5ae?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Ruth Nestvold<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1462045\" class=\"comment-permalink\">Wednesday, May 14, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Reblogged this on <a href=\"http:\/\/ruthnestvold.wordpress.com\/2014\/05\/14\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/\" rel=\"nofollow\">Ruth Nestvold &#8211; Indie Adventures<\/a> and commented:<br \/>\nInteresting overview of the present state of the traditional and ebook market. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1462045&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1462045-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1462045_reason\" id=\"comment-1462045-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1462045_reason_description\" id=\"comment-1462045-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1473037\" data-comment-id=\"1473037\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1473037\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/graph.facebook.com\/100001393292723\/picture\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">John Wilhite<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1462045\" title=\"Replyee\">Ruth Nestvold<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1473037\" class=\"comment-permalink\">Sunday, July 20, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Profound, penetrating, informative comment.  Learned so much from &#8220;Interesting overview of the present state of the traditional and ebook market (sic).&#8221;  For all that hard work you&#8217;ve earned a link to your thing.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1473037&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1473037&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1473037&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473037-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473037_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473037-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473037-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473037_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473037-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473037-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473037_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473037-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473037-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473037_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473037-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473037-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1473037_reason\" id=\"comment-1473037-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1473037_reason_description\" id=\"comment-1473037-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-jrmacclure odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461961\" data-comment-id=\"1461961\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461961\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/d15fe5e2c785a89ed6d0286533f9ed02?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">jrmacclure<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461961\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>&#8220;There is not room here for a new recommendation service that is focused specifically on books: Readers don\u2019t have time for it.&#8221;<\/p>\n<p>So Bookbub is going bankrupt any second now? Or do you even know what that is? Frankly, I am not at all sure that you have a clue. For example Amazon&#8217;s OLL is not a &#8216;marketing tool&#8217;. The suggestion that Apple somehow should dive in makes you look more like an Apple fanboy than someone interested in books, writing and publishing. And you bet anything Apple does will about books come under scrutiny since that is mandated by the federal courts.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461961&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461961&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461961&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461961-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461961_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461961-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461961-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461961_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461961-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461961-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461961_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461961-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461961-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461961_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461961-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461961-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461961_reason\" id=\"comment-1461961-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461961_reason_description\" id=\"comment-1461961-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461962\" data-comment-id=\"1461962\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461962\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461961\" title=\"Replyee\">jrmacclure<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461962\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment! Someone else asked above what I thought of Bookbub. Thinking of it as a recommendation service for highly price-sensitive readers is interesting. I think that Kindle Owners&#8217; Lending Library might fall into the same category: People who read a lot and are highly price-sensitive. The ability for these services to gain traction with large groups is limited, in my opinion. We&#8217;ll see!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461962&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461962&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461962\" 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461962-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461962_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461962-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461962-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461962_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461962-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461962-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461962_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461962-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461962-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461962_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461962-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461962-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461962_reason\" id=\"comment-1461962-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461962_reason_description\" id=\"comment-1461962-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461963\" data-comment-id=\"1461963\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461963\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461961\" title=\"Replyee\">jrmacclure<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461963\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment! Someone else asked above what I thought of Bookbub. Thinking of it as a recommendation service for highly price-sensitive readers is interesting. I think that Kindle Owners&#8217; Lending Library might fall into the same category: People who read a lot and are highly price-sensitive. But it&#8217;s not a subscription service for a large audience. The ability for these services to gain traction with large groups is limited, in my opinion. We&#8217;ll see!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461963&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461963&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461963\" 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461963-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461963_reason\" id=\"comment-1461963-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461963_reason_description\" id=\"comment-1461963-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461750\" data-comment-id=\"1461750\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461750\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/graph.facebook.com\/100004265196481\/picture\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Carmen Webster Buxton<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461750\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>The hard part is getting the merchandise somewhere where people already go to buy books.  Smashwords is a wonderful platform in many ways, but its direct sales are small compared to its sales via retail outlets like iBooks, Kobo, and B&amp;N.  Most of their customers are indirect, so they don&#8217;t get any chance to mine data from them. I really thought Google Books would be able to compete (talk about deep pockets!) but they don&#8217;t seem to know how to sell books, only advertising.  <\/p>\n<p>The popularity of tablets may make start-ups more viable, as those folks aren&#8217;t tied to a specific platform, but new ebook retailers will need to concentrate  more on making the buying experience easy and quick and less on locking down their ebooks with DRM.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461750&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461750-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461750_reason\" id=\"comment-1461750-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461750_reason_description\" id=\"comment-1461750-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461939\" data-comment-id=\"1461939\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461939\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461750\" title=\"Replyee\">Carmen Webster Buxton<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461939\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment, Carmen. I too had high hopes for Google Books that did not pan out.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461939&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461939&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461939-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461939_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461939-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461939-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461939_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461939-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461939-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461939_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461939-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461939-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461939_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461939-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461939-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461939_reason\" id=\"comment-1461939-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461939_reason_description\" id=\"comment-1461939-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461727\" data-comment-id=\"1461727\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461727\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/graph.facebook.com\/1130644338\/picture\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">John F. Harnish<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461727\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Informative and insightful post, Laura.  <\/p>\n<p>Amazon is like the amazing fifty foot woman in the room and she\u2019s in glorious color\u2014not the blandness of fifty shades of grey!!! Unlike the dull grey elephant everyone is talking around, everyone is talking about the nearly twenty year old Amazonian clad in a Victoria Secret creation guaranteed to lustfully attract attention. She\u2019s strikingly beautiful, strong of muscles with an iron will, selectively aggressive, and damn protective of her turf. Some folks come to court her to hopefully share in the profitable flows, others come to do battle with her to take away a piece of the pie\u2014forgetting the wisdom in: \u201cdon\u2019t pick a fight you don\u2019t have a snowball\u2019s chance in hell of winning.\u201d  <\/p>\n<p>In the beginning, Jeff Bezos announced his noble intentions to create the world\u2019s largest bookstore. There\u2019s no doubt he\u2019s accomplished that achievement. Folks looking for a book or the latest offering by a favorite author will most likely do a quick search on Amazon\u2014if the book is for sale it\u2019s usually available from Amazon and the one click \u201cBuy Button\u201d is right there. Ebooks instantly download and printed books will be delivered to your door in a day or so. Their customer service for dealing will troublesome issues is world class. Amazon\u2019s lofty platform for direct sales to consumers is omnipotent. <\/p>\n<p>Amazon\u2019s massive selection of content for customers who enjoy the ease of their online shopping experience is a most challenging combination to disrupt.<\/p>\n<p>Unfortunately Amazon\u2019s excellent customer service doesn\u2019t always extend to maintaining goodwill with author\/publishers publishing ebooks through the Kindle Direct Publishing program. This could be the Amazonian\u2019s Achilles\u2019 heel. Although there are benefits for authors such as: Amazon promptly paying approximately 30 to 70% in monthly royalties for all downloads sold via direct deposits; assigning unique identifiers to ebook to save authors the cost of pricey ISBNs; the almost real time sales reports presents an accurate tally of ebook sales; the spacious product pages contain an abundance of information about the content and the author help to level the marketplace; even the most obscure title can be retrieved by powerful internal search engines; readers are gently reminded to review ebooks they\u2019ve purchased; and the KDP program is easy to use, making changes and updating info and content is a breeze.<\/p>\n<p>Best of all, the KDP program is free\u2014except for the author\u2019s royalty assessment fee paid on each purchased download. Although it\u2019s said to be a \u201ctoken fee\u201d based on book file size, these small transactions that are producing an income flow for Amazon, and the fees were most likely implemented to fund the creation of the massive computer power needed to make KDP work as promised. Most digital publishers and printers have dropped charging an annual maintenance for titles in their digital book publishing systems; Amazon could do the same and stop nickel-and-diming authors for download charges.<\/p>\n<p>A welcomed disruptive change would be for those publishers engaged in digital publishing, to rework their business model to earn a fair profit in the long-established way of publishing from selling books. \u201cPublishing services\u201d selling authors overpriced bundled services of questionable value usually don\u2019t benefit book sales. Authors don\u2019t need more pricey input from \u201cpublishing experts.\u201d They need affordable avenues of exposure to generate awareness of their content with potential customers. Exposure sells books!!!<\/p>\n<p>Without authors creating content there won\u2019t be any books to profit and benefit from. Authors need to be treated fairly by the publishing and distribution elements of industry. <\/p>\n<p>Enjoy often\u2026 John<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461727&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461727&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461727&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461727-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461727_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461727-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461727-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461727_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461727-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461727-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461727_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461727-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461727-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461727_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461727-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461727-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461727_reason\" id=\"comment-1461727-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461727_reason_description\" id=\"comment-1461727-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461937\" data-comment-id=\"1461937\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461937\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461727\" title=\"Replyee\">John F. Harnish<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461937\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment, John. I do also think there is a danger of KDP authors &#8212; particularly KDP Select authors who make their work exclusive to Amazon for a period &#8212; getting some nasty surprises re: terms or royalty changes down the road.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461937&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461937&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461937\" class=\"comment-sharing-icons\" id=\"comment-sharing-1461937\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"social\" id=\"sharing-1461937\">\n\t\t\t<ul class=\"inline-list\">\n\t\t\t\t<li class=\"twitter\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2F%23comment-1461937&#038;via=gigaom&#038;text=Interesting+comment+on+%22Apple%2C+Amazon+and+the+uncertain+future+of+the+book+startup%22+by+Laura+Hazard+Owen\" title=\"Share on Twitter\" class=\"goicon icon-twitter-circled\"><\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461937&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461937-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461937_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461937-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461937-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461937_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461937-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461937-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461937_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461937-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461937-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461937_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461937-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461937-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461937_reason\" id=\"comment-1461937-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461937_reason_description\" id=\"comment-1461937-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461674\" data-comment-id=\"1461674\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461674\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/graph.facebook.com\/657658143\/picture\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Maureen Scott<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461674\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Where does Wattpad (recent $46 million Series C round) fit into this picture? I don&#8217;t see them mentioned and I would call them a VERY SUCCESSFUL start-up in this space if they just raised $46 Million.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461674&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461674&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461674-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461674_reason\" id=\"comment-1461674-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461674_reason_description\" id=\"comment-1461674-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461679\" data-comment-id=\"1461679\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461679\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461674\" title=\"Replyee\">Maureen Scott<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461679\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>I agree with you, Maureen. I was thinking about Wattpad and I don&#8217;t know if I&#8217;d classify them as a book startup &#8212; I think they&#8217;ve pretty wisely avoided that label by instead focusing on mobile writing and international expansion. I think they are a really good example of going beyond the book and focusing on text.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461679&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461679&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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-->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-ybreview even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461628\" data-comment-id=\"1461628\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461628\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/0433faeb22b24a8e2fbc7e4efbec485e?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">ybreview<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461628\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>All of these startups\u2013and many new small-presses who shrug off the &#8220;startup&#8221; mantle\u2013must confront the sheer dominance of Amazon. The Kindle ecosystem has no real challenger; Sony is in full retreat, Kobo cut 10% of its workforce, and iBooks are a small percentage of sales. We all pretend that EPUB is the big &#8220;rival&#8221; format to Kindle, but as Brian O&#8217;Leary blogged over at Magellan Media last week, &#8220;EPUB is a producer&#8217;s standard. It&#8217;s\u2026meaningless to people who read digital books.&#8221;<\/p>\n<p>Amazon&#8217;s dominance in digital reading almost models Apple&#8217;s dominance in digital music a few years ago, but with one key difference: Even at the height of iPod mania, nobody thought Apple had invented compressed audio files. Napster and .mp3 were well-known in the marketplace before Apple convinced 80% of us to switch to iTunes and .aac . Nooks and Sony Ereaders never got out of the starting gate before &#8220;Kindle&#8221; and &#8220;E-reader&#8221; became synonymous in the minds of most US consumers.<\/p>\n<p>But it goes beyond Kindle; startups and small presses who compete in the physical book space find CreateSpace (Amazon), Advantage (Amazon), and Goodreads (Amazon) as the dominant &#8220;option&#8221; in self-publishing, physical distribution, and discovery, respectively.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461628&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461628-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461628_reason\" id=\"comment-1461628-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461628_reason_description\" id=\"comment-1461628-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461720\" data-comment-id=\"1461720\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461720\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461628\" title=\"Replyee\">ybreview<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461720\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment. I agree and would love to see a viable challenger (in part because it would be very interesting to report on!) but it is hard to envision how that would work. I like the quote from Brian O&#8217;Leary, who has very smart ways of thinking about this stuff.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461720&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461720&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461720-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461720_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461720-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461720-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461720_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461720-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461720-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461720_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461720-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461720-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461720_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461720-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461720-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461720_reason\" id=\"comment-1461720-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461720_reason_description\" id=\"comment-1461720-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-bicyclecomics even depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1461820\" data-comment-id=\"1461820\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461820\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/c304e734818915a3605a20c73de0ac6b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">bicyclecomics<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461720\" title=\"Replyee\">Laura Hazard Owen<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461820\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>In that sense, Laura, events as they unfold are unlikely to contradict your article&#8217;s main thesis. The alternative\/challenge to Amazon, when it comes, isn&#8217;t even going to be recognized as playing in the book\/publishing space. The main threats to Timex and Swatch in 1995 were\u2026Apple and Samsung, since lots of people now use their cell phones to tell time. I&#8217;d love to kid myself that Kobo or iBooks was going to compete with Amazon in a recognizable, Time vs. Newsweek battle, and somehow win on Amazon&#8217;s terms. But it&#8217;s far more likely that somebody wholly under the radar will slowly change &#8220;publishing&#8221; into something Amazon&#8217;s not as good at.<\/p>\n<p>(The Time vs. Newsweek battle, for example, was won by Twitter.)<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461820&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461820&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461820-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461820_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461820-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461820-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461820_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461820-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461820-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461820_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461820-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461820-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461820_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461820-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461820-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461820_reason\" id=\"comment-1461820-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461820_reason_description\" id=\"comment-1461820-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-4 comment clearfix li-comment highlander-comment\" id=\"comment-1461934\" data-comment-id=\"1461934\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461934\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461820\" title=\"Replyee\">bicyclecomics<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461934\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Great point! Can&#8217;t wait to see that happen and report on it (hopefully I recognize that company when it comes along and give it its due :) )<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461934&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461934&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461934-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461934_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461934-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461934-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461934_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461934-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461934-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461934_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461934-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461934-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461934_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461934-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461934-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461934_reason\" id=\"comment-1461934-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461934_reason_description\" id=\"comment-1461934-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461625\" data-comment-id=\"1461625\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461625\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/pbs.twimg.com\/profile_images\/484979015896150016\/Q66DreO6_normal.jpeg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Jeff McNeill<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461625\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Interesting ideas, and it certainly is true that any startup needs to bring something new to the table. The key is to focus on what Amazon\/Apple cannot or will not, that is compelling to the customer, and for which they will pay. I think Qpeka is interesting, on a pay-per-page model. Also, anyone who focuses on authors and helping them connect with their community of readers (for example, how Goodreads does that (as social), and Leanpub (as text).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461625&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461625&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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class=\"comment odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461609\" data-comment-id=\"1461609\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461609\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/ea9c4f325dde33cab6139cbee1fa0381?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Albin<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461609\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Amazon hasn&#8217;t even launched Kindle&#8217;s &#8220;killer app&#8221;, which is going to be a resale market for &#8220;used&#8221; ebooks.  Folks who paid $20 for a (DRM protected) popular title in the Kindle format will be able to sell it within the Kindle ecosystem (with a cut of sale price going to Amazon) for a fixed discount or by auction.  Of course, current fave titles (like old Harry Potter books) will not be eligible for sale as &#8220;used&#8221;.  Nobody else will be able to touch it.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461609&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461609&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461609-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461609_reason\" id=\"comment-1461609-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461609_reason_description\" id=\"comment-1461609-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461931\" data-comment-id=\"1461931\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461931\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461609\" title=\"Replyee\">Albin<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461931\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>If they are able to do this &#8212; they won a patent for creating an electronic resale marketplace (<a href=\"http:\/\/gigaom.com\/2013\/02\/05\/amazon-wins-patent-to-create-a-marketplace-for-used-digital-content\/\" rel=\"nofollow\">http:\/\/gigaom.com\/2013\/02\/05\/amazon-wins-patent-to-create-a-marketplace-for-used-digital-content\/<\/a>); Apple&#8217;s also applied for a patent on such a system (<a href=\"http:\/\/gigaom.com\/2013\/03\/08\/like-amazon-apple-wants-to-create-a-marketplace-for-used-digital-goods\/\" rel=\"nofollow\">http:\/\/gigaom.com\/2013\/03\/08\/like-amazon-apple-wants-to-create-a-marketplace-for-used-digital-goods\/<\/a>) &#8212; you are right that it would be a huge game changer. 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461931-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461931_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461931-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461931-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461931_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461931-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461931-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461931_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461931-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461931-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461931_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461931-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461931-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461931_reason\" id=\"comment-1461931-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461931_reason_description\" id=\"comment-1461931-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461608\" data-comment-id=\"1461608\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461608\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/19890bbcee82e0f5ae5eb1befed36d84?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Joe Regal<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461608\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Good piece, Laura. One comment, though: Zola hasn&#8217;t failed to gain traction; we haven&#8217;t yet launched. We are still in beta, still working to complete the platform (and to integrate various pieces of Bookish). With luck that&#8217;ll be later this year, though one lesson I can share from startup land is that a tremendous amount of technology is required to do something seemingly very simple &#8211; because of DRM, walked gardens, and the like &#8211; and giving exact dates isn&#8217;t always wise.<\/p>\n<p>But you are right: coming into a thriving business as a startup means arriving with a transformative offer for &#8216;users.&#8217; It isn&#8217;t easy to do. We think we will, but it takes time, money, and vision. With Zola and Bookish, we won&#8217;t really know until we launch. <\/p>\n<p>Joe Regal<br \/>\nZola Books<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461608&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461608&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461608&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461608-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461608_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461608-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461608-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461608_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461608-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461608-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461608_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461608-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461608-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461608_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461608-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461608-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461608_reason\" id=\"comment-1461608-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461608_reason_description\" id=\"comment-1461608-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461615\" data-comment-id=\"1461615\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461615\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461608\" title=\"Replyee\">Joe Regal<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461615\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks so much for weighing in, Joe. In that case, Zola has been busy in beta and I am looking forward to seeing the launch!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461615&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461615&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461615&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461615-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461615_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461615-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461615-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461615_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461615-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461615-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461615_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461615-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461615-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461615_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461615-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461615-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461615_reason\" id=\"comment-1461615-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461615_reason_description\" id=\"comment-1461615-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment odd alt depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1461632\" data-comment-id=\"1461632\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461632\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/19890bbcee82e0f5ae5eb1befed36d84?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Joe Regal<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461615\" title=\"Replyee\">Laura Hazard Owen<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461632\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>And that should be &#8220;walled&#8221; gardens, but I see no edit function!  Oh well.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461632&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461632&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461632\" 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461632-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461632_reason\" id=\"comment-1461632-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461632_reason_description\" id=\"comment-1461632-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-foreveremma even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461586\" data-comment-id=\"1461586\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461586\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/7ec903c0f5674f9f37d51e9453301854?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">foreveremma<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461586\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Very interesting article<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461586&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461586&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461586-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461586_reason\" id=\"comment-1461586-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461586_reason_description\" id=\"comment-1461586-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461486\" data-comment-id=\"1461486\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461486\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/1ed4143a1b5722bae71ca8c1872fb539?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Errol Winston<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461486\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>brilliant post 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461486&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461486-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461486_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461486-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461486-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461486_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461486-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461486-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461486_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461486-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461486-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461486_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461486-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461486-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461486_reason\" id=\"comment-1461486-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461486_reason_description\" id=\"comment-1461486-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-abhishekbarari even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461483\" data-comment-id=\"1461483\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461483\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/be1f0a060cf7917e563d7d22bdfe755b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">abhishekbarari<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461483\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>What about us at Qpeka? ;) You think we will survive?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461483&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461483&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-out\">\n\t\t\t\t\t\t<p>\n\t\t\tSign in to flag this comment\n\t\t<\/p>\n\t\t<ul class=\"go-local-bsocial-comments-oauth credentials credential-social credential-popup-logins inline-list\">\n\t\t\t\n\t\t\t<li><a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461483&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461483-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461483_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461483-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461483-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461483_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461483-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461483-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461483_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461483-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461483-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461483_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461483-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461483-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461483_reason\" id=\"comment-1461483-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461483_reason_description\" id=\"comment-1461483-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-pturner108 odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461480\" data-comment-id=\"1461480\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461480\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/393dc1e9dc1d4f02d94f1f0fd2323b9c?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Peter<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461480\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thank you, Laura, for this very thoughtful post. As a former bookseller and book publisher, I&#8217;ve mused over these topics for a while now. I&#8217;d add a couple of nuances to you otherwise great observations. Retailers compete for consumers based on value proposition. Amazon&#8217;s strength in bookselling is low price, breadth of selection, and ease of ordering. It is possible to sell books online and not necessarily compete with Amazon&#8217;s value proposition. Lots of specialty retailers do just that. See for example, Christianbook.com, Chroniclebooks.com, Shambhala.com.<\/p>\n<p>The question of whether discovery is a problem for consumers is inherently speculative. No doubt readers can find tons of books online in myriad avenues but is what they&#8217;re discovering of relevance and value to them. The growth of online book publishing is likely to be degrading these outcomes.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461480&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461480&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461480-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461480_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461480-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461480-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461480_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461480-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461480-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461480_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461480-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461480-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461480_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461480-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461480-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461480_reason\" id=\"comment-1461480-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461480_reason_description\" id=\"comment-1461480-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461481\" data-comment-id=\"1461481\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461481\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461480\" title=\"Replyee\">Peter<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461481\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment, Peter. I would love to see more experiments in retail but I think that they will be niche by necessity and that will dissuade a lot of people from entering the space. I think that this is similar to the independent bookstore argument and we have indeed seen anecdotal evidence of these stores holding their own.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461481&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461481&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment byuser comment-author-pturner108 odd alt depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1461826\" data-comment-id=\"1461826\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461826\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/393dc1e9dc1d4f02d94f1f0fd2323b9c?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Peter<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461481\" title=\"Replyee\">Laura Hazard Owen<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461826\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks, Laura, for your reply to my comment. I think the issue is how to scale niche with bookstore-as-service and leverage user data across niche ecosystems. I agree with your point about the indie bookstores. The question to ask is why anyone buys from them when you can get what you want cheaper and next day via Amazon. That question is also an opportunity it seems to me.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461826&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461826&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461826-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461826_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461826-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461826-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461826_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461826-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461826-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461826_reason\" id=\"comment-1461826-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461826_reason_description\" id=\"comment-1461826-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461469\" data-comment-id=\"1461469\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461469\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/4875aeefa9774f79ce88b1f3aa9c1006?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Christopher Moon<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461469\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>If Apple were to purchase either Scribd and Oyster, it would likely negate the agreements that both services have in place for content (if it mirrors the types of agreements for content that happen in the music sector).<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461469&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461469-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461469_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461469-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461469-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461469_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461469-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461469-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461469_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461469-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461469-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461469_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461469-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461469-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461469_reason\" id=\"comment-1461469-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461469_reason_description\" id=\"comment-1461469-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461478\" data-comment-id=\"1461478\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461478\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461469\" title=\"Replyee\">Christopher Moon<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461478\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>That is a good insight. What would happen with Beats&#8217; existing agreements? Would Apple have to renegotiate those?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461478&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461478&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461478&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461478-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461478_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461478-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461478-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461478_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461478-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461478-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461478_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461478-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461478-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461478_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461478-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461478-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461478_reason\" id=\"comment-1461478-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461478_reason_description\" id=\"comment-1461478-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment even depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1461572\" data-comment-id=\"1461572\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461572\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/148a24251640a6955b680040487fcc6f?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Oliver Blynden<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461478\" title=\"Replyee\">Laura Hazard Owen<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461572\" class=\"comment-permalink\">Sunday, May 11, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>I have heard speculation that Apple will keep Beats as a separate company \u2013 and keeping the agreements alive that way.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461572&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461572&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461572-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461572_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461572-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461572-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461572_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461572-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461572-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461572_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461572-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461572-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461572_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461572-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461572-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461572_reason\" id=\"comment-1461572-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461572_reason_description\" id=\"comment-1461572-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461467\" data-comment-id=\"1461467\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461467\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/c1721e725c7831afeb19434de6576c40?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Ankit<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461467\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Good overview.<\/p>\n<p>But I believe that startups who are into book publishing can still beat Amazon&#8217;s KDP. Startups should focus on improving the overall experience of reading and showcasing the authors book.<\/p>\n<p>There many authors who hate KDP Select program and kindle countdown deals.<\/p>\n<p>KDP sucks! when it comes to book pricing, sakes overview,support&#8230;<br \/>\nBut many authors still publish with KDP due to amazons market share. <\/p>\n<p>The faith of amazon KDP would change, if the startup in book publishing would focus on providing value to authors and readers.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461467&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span 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class=\"comment byuser comment-author-laurahowen38 bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461479\" data-comment-id=\"1461479\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461479\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461467\" title=\"Replyee\">Ankit<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461479\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Thanks for the comment! How would this service be different from Smashwords?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461479&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461479&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment byuser comment-author-bicyclecomics odd alt depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1461818\" data-comment-id=\"1461818\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461818\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/c304e734818915a3605a20c73de0ac6b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">bicyclecomics<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461479\" title=\"Replyee\">Laura Hazard Owen<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461818\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>It would (could) differentiate itself from Smashwords by sending me fewer E-mails and respecting my opt-out preferences\u2026 but seriously, folks.<\/p>\n<p>Smashwords is dominant, but hardly impregnable. Its great strength\u2013just give us a Word file!\u2013is also its great limitation\u2013JUST give us a Word file! I don&#8217;t know what a comic book, math textbook, or art history book looks like as a .docx file; but I&#8217;m quite sure I don&#8217;t want to. <\/p>\n<p>One trick would be to aim the &#8220;Phase I&#8221; product at publishers (such as us) instead of at consumers. I hear publishers griping all the time about Amazon\/KDP. But customers? Customers love Amazon, and they don&#8217;t really care about publishers&#8217; jeremiads. (Anyone who thinks large swaths of the book-reading public takes the long view should consider what Borders\/Barnes &amp;Noble did to small bookstores, and what Amazon did to Borders\/Barnes &amp;Noble.) Look at Hachette today to see how eagerly publishers would embrace an alternative.<\/p>\n<p>Somebody who came up with a software suite that allowed small presses to ditch Adobe CS at $50\/month and create iBooks\/KF8\/EPUB3\/PDF\/POD would make great inroads with publishers large, small, and self. Amazon would be unlikely to notice or care; they&#8217;re not in the consumer or B2B software game. 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461818&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461818-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461818_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461818-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461818-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461818_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461818-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461818-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461818_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461818-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461818-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461818_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461818-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461818-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461818_reason\" id=\"comment-1461818-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461818_reason_description\" id=\"comment-1461818-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor even depth-4 comment clearfix li-comment highlander-comment\" id=\"comment-1461929\" data-comment-id=\"1461929\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461929\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461818\" title=\"Replyee\">bicyclecomics<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461929\" class=\"comment-permalink\">Tuesday, May 13, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Re: aiming the Phase 1 product at publishers: I think that is smart. It kind of reflects what Inkling&#8217;s Matt MacInnis said, too. I think that a lot of these startups have aimed at readers trying to get them to change their behavior, and I don&#8217;t think it&#8217;s worked. In addition, the primary way that a lot of startups until now have wanted to work with publishers is &#8220;give us your content,&#8221; whereas I think a better model for the publishers might be &#8220;here is a tool for you.&#8221; Certainly not as sexy a model, though.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461929&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461929&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461929-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461929_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461929-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461929-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461929_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461929-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461929-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461929_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461929-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461929-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461929_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461929-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461929-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461929_reason\" id=\"comment-1461929-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461929_reason_description\" id=\"comment-1461929-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt depth-4 comment clearfix li-comment highlander-comment\" id=\"comment-1473035\" data-comment-id=\"1473035\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1473035\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached Wed, 11 Mar 15 10:45:40 +0000 --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/graph.facebook.com\/100001393292723\/picture\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">John Wilhite<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461818\" title=\"Replyee\">bicyclecomics<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1473035\" class=\"comment-permalink\">Sunday, July 20, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Bicyclecomics, yes, indeed, what you said, especially the last paragraph.  As the writer of children&#8217;s nonfiction illustrated books I have been extremely frustrated by the proliferation of ebook devices (Kindle, Nook, iPad) and their proprietary software (publishing) formats (mobi, EPUB) because the whole scenario is solely for novels.  It&#8217;s obvious that when you say &#8220;books&#8221; to the nitwits involved in the current chaos and fiasco of ebook publishing and distribution they only think in terms of romance, mystery, sci fi&#8211;just lots and lots of words.  They disregard what is necessary to publish comics, manga, children&#8217;s books, travel books, textbooks, etc.  The devices and the formats can&#8217;t handle anything but narrative so a simple task like keeping the text on the same page as an illustration (fixed format rather than reflowable) is a near impossibility.  And let&#8217;s not even get into enhanced ebooks with their tremendous educational potential for children.  That potential will never be realized thanks to Amazon&#8217;s and Apple&#8217;s &#8220;lock&#8221; on ebooks.  I&#8217;ve wished for the same software suite you describe but I&#8217;ve changed my mind about wanting it to create iBooks\/KF8\/EPUB.  I want to boycott Amazon and Apple.  Consumers, libraries, schools shouldn&#8217;t be forced to buy their devices when they already own desktops, laptops, and notebooks (I realize they have &#8220;apps&#8221; so that their books can be read on these) and, again, their offerings are limited to novels.  I think the best solution would be a software suite that would afford the user WYSIWYG operability to produce HTML5\/CSS\/JAVA that could be read on the web or downloaded and read on any computer.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1473035&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1473035&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1473035&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473035-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473035_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473035-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473035-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473035_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473035-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473035-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473035_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473035-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473035-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1473035_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1473035-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1473035-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1473035_reason\" id=\"comment-1473035-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1473035_reason_description\" id=\"comment-1473035-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461462\" data-comment-id=\"1461462\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461462\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/d2833e83f91954d8ae7f97a0176cee9b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Derrick Schultz<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461462\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>One possibility is that these startups, rather than starting up, go work for publishers. It\u2019s certainly a lot less sexy, but as Matt MacInnis points out: publishers, in fact, do know their businesses, but don\u2019t always have the technical resources to compete with bigger players like Amazon or Apple.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461462&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461462&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag 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guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461462-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461462_reason\" id=\"comment-1461462-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461462_reason_description\" id=\"comment-1461462-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-laurahowen38 bypostauthor odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1461477\" data-comment-id=\"1461477\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461477\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/83965de6c2033ee5ab075123394cec0a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Laura Hazard Owen<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461462\" title=\"Replyee\">Derrick Schultz<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461477\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Good point. If that becomes a trend, I think that we will see fewer outsiders founding (or funding) these startups; rather, they&#8217;d come from people who already worked in digital publishing in some way, and funding might come from publishing houses and not outside VCs.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461477&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461477&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" 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class=\"comment even depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1461681\" data-comment-id=\"1461681\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461681\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/pbs.twimg.com\/profile_images\/73848965\/twit_normal.JPG\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Rufus Weston<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1461477\" title=\"Replyee\">Laura Hazard Owen<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461681\" class=\"comment-permalink\">Monday, May 12, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>The point being that most publishers are actually pretty bad at technology, and these start-ups give them the capability to short cut the solution rather than distracting from their core competancies<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461681&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461681&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461681-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461681_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461681-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461681-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461681_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461681-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461681-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461681_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461681-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461681-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461681_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461681-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461681-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461681_reason\" id=\"comment-1461681-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461681_reason_description\" id=\"comment-1461681-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-devadeepgupta odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461461\" data-comment-id=\"1461461\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461461\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/956ce3a855764ff240b2859f6a95ca3c?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">DevadeepGupta<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461461\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Interesting read!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461461&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461461&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461461\" class=\"comment-sharing-icons\" id=\"comment-sharing-1461461\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"social\" id=\"sharing-1461461\">\n\t\t\t<ul class=\"inline-list\">\n\t\t\t\t<li class=\"twitter\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2F%23comment-1461461&#038;via=gigaom&#038;text=Interesting+comment+on+%22Apple%2C+Amazon+and+the+uncertain+future+of+the+book+startup%22+by+DevadeepGupta\" title=\"Share on Twitter\" class=\"goicon icon-twitter-circled\"><\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-out\">\n\t\t\t\t\t\t<p>\n\t\t\tSign in to flag this comment\n\t\t<\/p>\n\t\t<ul class=\"go-local-bsocial-comments-oauth credentials credential-social credential-popup-logins inline-list\">\n\t\t\t\n\t\t\t<li><a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461461&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461461-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461461_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461461-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461461-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461461_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461461-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461461-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461461_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461461-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461461-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461461_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461461-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461461-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461461_reason\" id=\"comment-1461461-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461461_reason_description\" id=\"comment-1461461-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-pixfav even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1461460\" data-comment-id=\"1461460\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1461460\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/03f8b2a677780326fdb9ca872cdcbda2?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Cute Boy<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461460\" class=\"comment-permalink\">Saturday, May 10, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Amazing&#8230;<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461460&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461460&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=840540&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/05\/10\/apple-amazon-and-the-uncertain-future-of-the-book-startup\/#comment-1461460\" class=\"comment-sharing-icons\" id=\"comment-sharing-1461460\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"social\" id=\"sharing-1461460\">\n\t\t\t<ul class=\"inline-list\">\n\t\t\t\t<li class=\"twitter\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2F%23comment-1461460&#038;via=gigaom&#038;text=Interesting+comment+on+%22Apple%2C+Amazon+and+the+uncertain+future+of+the+book+startup%22+by+Cute+Boy\" title=\"Share on Twitter\" class=\"goicon icon-twitter-circled\"><\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-out\">\n\t\t\t\t\t\t<p>\n\t\t\tSign in to flag this comment\n\t\t<\/p>\n\t\t<ul class=\"go-local-bsocial-comments-oauth credentials credential-social credential-popup-logins inline-list\">\n\t\t\t\n\t\t\t<li><a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2014%2F05%2F10%2Fapple-amazon-and-the-uncertain-future-of-the-book-startup%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1461460&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=840540\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461460-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461460_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461460-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461460-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461460_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461460-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461460-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461460_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461460-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461460-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1461460_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1461460-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1461460-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1461460_reason\" id=\"comment-1461460-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1461460_reason_description\" id=\"comment-1461460-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol>\n";
