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The crowdsourced app-testing outfit uTest, which raised a cool $43 million in Series E funding back in January, has rebranded as Applause. And on top of that, it’s bought a German competitor, Testhub.
Given the widespread, hard-to-predict user base that mobile apps can attain, not to mention the variety of devices out there, quality assurance testing can certainly benefit from the crowdsourcing approach. Having been around for roughly six years, the Framingham, Massachusetts-based uTest is something of a pioneer in this field.
Together, the two companies claim to have over 140,000 testers from 200 countries and territories, which they say represents more resources than all their rivals combined. Indeed, Applause (and Applause EU, as Berlin’s Testhub becomes) can also already boast customers from Google(s goog) and Microsoft(s msft) to Deutsche Telekom and the BBC.
The precise terms of the takeover were not revealed on Monday, apart from a statement saying it was a multi-million euro deal based on cash and equity. Applause marketing and strategy chief Matt Johnston said in the statement that the Testhub acquisition would help Applause deal with European localization and fragmentation issues, not to mention the relatively strict European approach to data security.
As part of the deal, Berlin Technologie Holding (BTH) becomes an investor in Applause, and an advisor to its European division.
The Applause rebrand was trailed back in November, when uTest also said it would be coming up with a unified “360°” app quality dashboard – that’s also out on Monday.