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Yesterday Cox president Pat Esser, told Bloomberg the cable operator would deliver a gigabit network in some residential markets this year. The interview was cagey on how, but an Ars Technica story notes that Cox has spread doubts about FTTH tech on its web site. Last year, I covered how next-generation DOCSIS technologies can deliver gigabit service and last year Comcast even showed off a 3 Gbps connection. But as cable providers use more of their network capacity and for IP delivery, they will also run up against a tough business problem — namely how to keep subscribers from dumping pay TV packages in favor of web-based alternative.