Verizon loses phone customers as price competition heats up

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Verizon Wireless has largely stayed out of the pricing battle waged between AT&T and T-Mobile, but during its Q1 earnings call Thursday, it revealed it’s suffering a casualty or two as well. The country’s dominant carrier lost core phone customers in the first quarter of the year.

Verizon didn’t have a bad quarter by any means. It increased its customer base by 539,000 retail postpaid connections, down from its 720,000 net additions a year ago. But all of those new connections came from customers connecting 4G tablets to Verizon’s network. Verizon signed up 634,000 net new tablet connections, increasing its total base on connected slates by 15 percent in a single quarter, to 4.3 million devices.

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Selling tablets certainly isn’t a bad thing, and Verizon CFO Fran Shammo said it’s still a relatively untapped market for Verizon. But the lopsided growth in slates last quarter meant Verizon lost about 100,000 smartphone, feature phone or modem customers. Shammo acknowledged Verizon is seeing pressure in basic talk and text phones and low-end 3G smartphones, but he pointed out that Verizon is growing healthily in higher-end devices. Verizon added 866,000 new LTE smartphones to its network in Q1, and those pricier devices tend to produce higher-value customers who invest in bigger data plans.

Where are those low-end phone customers going? The obvious answer is T-Mobile, which has been hitting its competitors over the head with its Un-carrier pricing and promotional lures for the last year. But AT&T is also a likely destination.

AT&T has reacted much more directly to the T-Mobile threat, dropping its own pricing and — at least for a time — countering T-Mobile’s offer to pay customers to join its network. AT&T added 1 million net new subscribers in Q1. Smartphones only accounted for 311,000 of those new connections, but that’s still a lot more than Verizon.

Photo by Rob Wilson/Shutterstock

Photo by Rob Wilson/Shutterstock

Verizon seems to be taking this new chink in its armor seriously. In February it tweaked its pricing structure to create cheaper small-bucket data plans targeted at customers with lower-end phones and fewer mobile data needs. It also started offering plan discounts to make its new Edge upgrade plan more attractive, which would help it migrate lower-end phone users to fancier devices. Verizon hasn’t been very hot on the idea of upgrade plans, saying it’s only offering Edge due to customer demand. But upgrades appear to be what consumers want. Both T-Mobile’s Jump and AT&T’s Next are going gangbusters.

As for its financial performance, Verizon saw a huge profit of $5.99 billion, but a lot of that had to do with a one-time gain related to its purchase of Vodafone’s stake in Verizon Wireless in February. Revenues were up 4.8 percent to $30.8 billion, driven not only by wireless revenues but also by Verizon’s fiber broadband business. Verizon netted 98,000 new FiOS broadband customers and 57,000 new video customers, though it lost about 72,000 DSL customers.

Verizon Wireless now has 103 million retail customers, meaning customers who buy their service directly from Verizon via a prepaid or postpaid plan. Verizon didn’t reveal its overall total subscriptions, which would include wholesale connections.

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