Rdio partners with Shaw to grow subscriber base in Canada

Streaming music service Rdio has teamed up with Canadian broadband provider Shaw to grow its subscriber base in the country, both companies announced Thursday. The partnership includes a strategic investment by Shaw as well as yet-unannounced “marketing, content and promotional” initiatives. Rdio recently struck a similar agreement with a big media group in Brazil, and teamed up with terrestrial radio network Cumulus in the U.S. last summer. Thursday’s release comes with the interesting tidbit that Canada is Rdio’s second-biggest market, with Brazil ranking third, and the company is apparently getting some traction in Australia and Mexico as well.

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